" (...) this extraordinary artist, works tirelessly, giving herself completely in a inspiring but exhausting elopement, she does not care about her work’s purpose or aesthetical result because only the emotion matters: “sparks of emotions, scattered feelings that may or lay not give birth to an art piece…!” A.Mas

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Hunted since years by this meditation, she gave birth to the art movement she is the founder of, the passionate and fascinating inciter, the rebel agitator never finishing to show the beauty of things in their most intimate truth: a beauty that may be, here relays art’s sublime paradox, be ugly because even in ugliness we can find beauty and grace, bothering, interpellant, superb, stunning, touching; Alexandra MAS creates the word “Magnifism”. “It finds its roots in the Latin word Magnus, meaning the big. Like a brother of magnificent without being from it.” She will say in her fundamental text:” Intuition must remain inexplicable, inborn, isolated from pragmatism: it is aesthetical experience’s autonomous engine. Lecture and creation, both result from the intuition, from this brutish sincerity, far away from dogmas. Art is a permanent road between our soul and our experience” A. Mas"

Severine HARTENSTEIN, Red Collector chef editor